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Toots' character with a polyart sunset background Reach your target audience
Michael Dapaah

Michael Dapaah

Sir Bob Geldof Instagram Facebook adds

Sir Bob Geldof

1185 Films coordinated and executed the single most successful campaign to get young people to register and vote

Working Itsnotrocketscience and Frost inc we delivered a campaign that was not only on point but fantastic value.

The campaign included creative production and delivery on various platforms overall the campaign was accredited with the highest percentage of young people registering and voting in the 2019 elections with 6% of 18-24 year olds signing up through the site and subsequently voting.

THAT IS HUGE!

Across each of the campaign aims, activities significantly outperformed forecasts. Key performance indicators include:

  • 4.7 million 18-24 year old UK residents reached (target of 1.9 million)
  • Over 85,000 visits to the Yes I Will Vote website (target of 63,000)
    In excess of 4,500 data captures
    Average CPC in Google of £0.33, with display generating a rate of £0.13
  • Video views via Google were realised for a cost of £0.01 per view
  • Google drove 21,000 clicks and achieved 1.37 million impressions
    Facebook delivered 3.2 million impressions and realised 45,300 clicks