1185 Films: Crafting Cinematic Magic for the World’s Largest Blue IKEA Bag Debut on Oxford Street!
In its debut Oxford Street activation, IKEA UK has introduced the world’s largest FRAKTA bag, an impressive 62-foot-tall and 128-feet wide rendition of its iconic big blue tote at 214 Oxford Street. Serving as a safety cover during the meticulous building renovation, this marks the first use of a branded building wrap on the renowned UK high street.
The creative endeavors were led by the agency of record Mother, while HELO oversaw experiential production in collaboration with 1185 Films, guided by Nick Franco, and featuring the expertise of lead editor Frankie Caradonna and sound mixer Sam Cook.
1185 Films: Crafting Cinematic Magic for the World’s Largest Blue IKEA Bag Debut on Oxford Street!
In its debut Oxford Street activation, IKEA UK has introduced the world’s largest FRAKTA bag, an impressive 62-foot-tall and 128-feet wide rendition of its iconic big blue tote at 214 Oxford Street. Serving as a safety cover during the meticulous building renovation, this marks the first use of a branded building wrap on the renowned UK high street.
The creative endeavors were led by the agency of record Mother, while HELO oversaw experiential production in collaboration with 1185 Films, guided by Nick Franco, and featuring the expertise of lead editor Frankie Caradonna and sound mixer Sam Cook.
1185 Films: Crafting Cinematic Magic for the World’s Largest Blue IKEA Bag Debut on Oxford Street!
In its debut Oxford Street activation, IKEA UK has introduced the world’s largest FRAKTA bag, an impressive 62-foot-tall and 128-feet wide rendition of its iconic big blue tote at 214 Oxford Street. Serving as a safety cover during the meticulous building renovation, this marks the first use of a branded building wrap on the renowned UK high street.
The creative endeavors were led by the agency of record Mother, while HELO oversaw experiential production in collaboration with 1185 Films, guided by Nick Franco, and featuring the expertise of lead editor Frankie Caradonna and sound mixer Sam Cook.